Get a second pair of eyes on your money.
I spent 10 years in accounting and financial planning and qualified to become an IFA. Then I watched people get left behind by high fees, jargon, and a system built for advisers, not clients. So I built something better.
No commission. No products sold. Just honest guidance.
Your plan, sense-checked
Where you stand, at a glance
- Emergency fund Funded
- Personal debt Paid off
- ISA allowance Partly funded
- Fund fees Worth a look
Not advice. Better than advice.
A financial adviser tells you what to do and charges thousands for the privilege. Money Coach Tom teaches you how to think about money so you make the right calls yourself, for the rest of your life. You get access to professional-grade financial planning tools, the same software advisers use, course content built from a decade of real experience, monthly Q&As, and direct access to me. All for less than most people pay for a single hour with a traditional IFA.
Three steps to real clarity
No hard-sell. Just an honest look, a proper plan, and steady support.
Free call
We talk through where you are - your goals, pensions, investments and the questions on your mind. No commitment.
Your plan, modelled
We map your whole financial life in Voyant - the cashflow-modelling software advisers use - with your real numbers.
Stay on track
Keep learning with the course library and monthly Q&As, and book sessions on your plan whenever you need them.
For people quietly asking: am I doing this right?
You don't need rescuing - you need a sense-check.
The Wealth-Builder (30s–40s)
Earning money, trying to build wealth. Wants to know they're on track and not making the usual mistakes.
- ISA/SIPP allocation
- Property timing
- Tax efficiency
- Early financial independence
The Retirement-Prepper (50s)
Multiple pensions, retirement on the horizon. Wants a clear, honest answer to “Can I retire at 60?”
- Can I retire at 60?
- Drawdown
- Pension consolidation
- Inheritance tax
Business owners: coaching is potentially fully tax deductible, cutting your real cost by up to 45%.
DipPFS
Diploma, Level 4
Hi, I'm Tom Ashworth.
After 10 years in accounting and financial planning, and getting fully qualified as a financial adviser, I walked away. The fees were too high, the red tape too thick, and the system too broken to genuinely help the people who needed it most.
So instead of giving formal recommendations that cost a fortune, I teach people how to understand their own finances and make great decisions themselves.
- DipPFS (CII Diploma, Level 4)
- 10 years in accounting & financial planning
- Serving the UK
Simple, transparent pricing
All plans include Tom's full course library, calculators, and monthly group Q&As. No hidden fees, no annual review charges, no commission.
Money Coach Tom is a legitimate business expense, potentially fully tax deductible, cutting your real cost by up to 45%.
Starter
£25/mo£245/yr
Save £55 vs monthly
- All courses & content
- Calculators & tools
- Monthly group Q&A
- Email support
Core
£49/mo£415/yr
Voyant worth £1,800/yr alone
Save £173 vs monthly · Voyant worth £1,800/yr
- Everything in Starter
- Priority email support
- Voyant modelling
- 1 planning session per year
Premium
£89/mo£845/yr
Save £223 vs monthly
- Everything in Core
- Unlimited sessions with Tom
Not ready to commit? Book a single session for £200 →
What clients say
Not ready to talk? Start with the free guide.
Tom's free saving & investing guide - the principles, in plain English. Pop in your email and it's yours.
Honest answers, no jargon
Is this regulated financial advice?
No - and that's deliberate. Tom provides financial guidance and education: he teaches you how your money works and models your options, but doesn't give regulated personal recommendations on specific products. That's what keeps it honest - and a fraction of the cost.
How is this different from an IFA?
An IFA charges (often a percentage of your pot, every year) to tell you what to do. Tom teaches you to make the calls yourself, with the same professional tools. No commission, no products to sell you.
What's Voyant?
Professional cashflow-modelling software advisers pay around £1,800 a year for. You get it inside Core and Premium - your whole financial life on one screen.
Can I cancel anytime?
Yes. No lock-in contracts, no exit fees, no awkward phone call.
Who is this for?
DIY UK investors who want a sense-check: people building wealth in their 30s and 40s, people prepping retirement in their 50s, and business owners with more complex situations.
I'm a business owner - is it really tax deductible?
Potentially, yes - as a legitimate business expense it can cut the real cost by up to 45%. Check with your accountant (Tom used to be one; he approves of accountants).
Ready for a second pair of eyes?
Book a free call and let's talk through where you are - honestly, calmly, and with no obligation.