Skip to content
UK financial guidance & coaching

Get a second pair of eyes on your money.

I spent 10 years in accounting and financial planning and qualified to become an IFA. Then I watched people get left behind by high fees, jargon, and a system built for advisers, not clients. So I built something better.

No commission. No products sold. Just honest guidance.

Your plan, sense-checked

Where you stand, at a glance

  • Emergency fund Funded
  • Personal debt Paid off
  • ISA allowance Partly funded
  • Fund fees Worth a look
200+ clients helped
DipPFS qualified
Voyant modelling - the same software advisers use
No commission. No products sold.

Not advice. Better than advice.

A financial adviser tells you what to do and charges thousands for the privilege. Money Coach Tom teaches you how to think about money so you make the right calls yourself, for the rest of your life. You get access to professional-grade financial planning tools, the same software advisers use, course content built from a decade of real experience, monthly Q&As, and direct access to me. All for less than most people pay for a single hour with a traditional IFA.

How it works

Three steps to real clarity

No hard-sell. Just an honest look, a proper plan, and steady support.

1

Free call

We talk through where you are - your goals, pensions, investments and the questions on your mind. No commitment.

2

Your plan, modelled

We map your whole financial life in Voyant - the cashflow-modelling software advisers use - with your real numbers.

3

Stay on track

Keep learning with the course library and monthly Q&As, and book sessions on your plan whenever you need them.

Who it's for

For people quietly asking: am I doing this right?

You don't need rescuing - you need a sense-check.

The Wealth-Builder (30s–40s)

Earning money, trying to build wealth. Wants to know they're on track and not making the usual mistakes.

  • ISA/SIPP allocation
  • Property timing
  • Tax efficiency
  • Early financial independence

The Retirement-Prepper (50s)

Multiple pensions, retirement on the horizon. Wants a clear, honest answer to “Can I retire at 60?”

  • Can I retire at 60?
  • Drawdown
  • Pension consolidation
  • Inheritance tax

Business owners: coaching is potentially fully tax deductible, cutting your real cost by up to 45%.

Tom Ashworth, founder of Money Coach Tom

DipPFS

Diploma, Level 4

Meet Tom

Hi, I'm Tom Ashworth.

After 10 years in accounting and financial planning, and getting fully qualified as a financial adviser, I walked away. The fees were too high, the red tape too thick, and the system too broken to genuinely help the people who needed it most.

So instead of giving formal recommendations that cost a fortune, I teach people how to understand their own finances and make great decisions themselves.

  • DipPFS (CII Diploma, Level 4)
  • 10 years in accounting & financial planning
  • Serving the UK
Pricing

Simple, transparent pricing

All plans include Tom's full course library, calculators, and monthly group Q&As. No hidden fees, no annual review charges, no commission.

Monthly Annual best value

Money Coach Tom is a legitimate business expense, potentially fully tax deductible, cutting your real cost by up to 45%.

Starter

£25/mo£245/yr

Save £55 vs monthly

  • All courses & content
  • Calculators & tools
  • Monthly group Q&A
  • Email support
Choose Starter
Most popular

Core

£49/mo£415/yr

Voyant worth £1,800/yr alone

Save £173 vs monthly · Voyant worth £1,800/yr

  • Everything in Starter
  • Priority email support
  • Voyant modelling
  • 1 planning session per year
Choose Core
Multiple sessions

Premium

£89/mo£845/yr

Save £223 vs monthly

  • Everything in Core
  • Unlimited sessions with Tom
Choose Premium

Not ready to commit? Book a single session for £200 →

Stories

What clients say

Working with Tom has not only made us feel confident in our retirement plans but has enabled us to bring it two years closer. It feels so good to feel confident about the future. Tom knows his stuff and he makes it easy to talk about money, a rare thing indeed.
K.M. Verified client
I wanted a second pair of eyes to sense check my portfolio and tax strategy. Tom is enthusiastic, approachable and highly knowledgeable. The interactive visual cashflow modelling he uses is incredible, far more insightful and reassuring than the standard PDF reports I was used to getting elsewhere.
T.B. Verified client
Like many people, I was stuck and watching time go by without taking any action when it came to my finances. Tom helped me feel at ease with my plan and made me accountable. I now have a clear idea of what to aim for and what I need to earn and invest to get there.
J.F. Verified client
I booked in with Tom on behalf of my mum who had previously been scammed. Through a couple of sessions, Tom and I put a plan together so that the money she had left was safe, working in her favour and still providing her with a regular monthly income. We even put some into Premium Bonds and won £25,000, which felt like the universe repairing the money lost to the scammers.
L.M. Verified client
I found Tom through his appearance on the Making Money Podcast and honestly didn't know what to expect. Within the first couple of days of working together, I'd already saved hundreds of pounds on something that looking back seems so obvious. I couldn't believe it had been sitting there the whole time. And that was just the first week. We've now started looking at building proper money habits so the changes actually stick, not just a quick fix. I'm genuinely excited to see where we are in a year's time.
S.C. Verified client
Tom's accounting background really shows. He didn't just show me what I could do with my retirement money, he helped me understand why, and that's made all the difference. I now know how to draw down from my pension and ISA in a way that's tax-efficient, which means my money will last significantly longer than it would have done otherwise. I used to feel like I needed a financial adviser on speed dial just to make a decision. Now I feel confident doing it myself. The way Tom teaches is clear, jargon-free, and it actually sticks.
I.T. Verified client
I've been working with Tom for over two years now, and what keeps me coming back is simple, I trust him completely. He's always there to check my thinking and help me look at a decision from every angle before I commit to anything.
F.J. Verified client
I was making every mistake in the book. Buying single stocks, using debt to cashflow my lifestyle and I thought I was managing, but looking back I really wasn't. Working with Tom has completely changed that. Now I have a funded emergency fund, I know exactly how much makes sense to go into my pension and ISA each month, and I'm no longer overpaying on bills or expenses I hadn't even thought to question. Everything feels structured in a way it never has before. Every pound has a purpose now, and that feeling of being in control is something I didn't think I'd have.
T.S. Verified client
My annual bonus never felt like one. Too much going to tax, not enough felt like mine. Tom showed me a different way to approach it via pension contributions, specific tax planning and the difference is meaningful. What really brought it to life was the Voyant planning. Seeing visually how that money compounds and works for me over time, rather than going to the taxman, shifted my whole perspective. I also now have a clear picture of what to invest and what I can spend and enjoy now, without the guilt or anxiety around tax that used to follow every bonus payment.
B.R. Verified client
Free guide

Not ready to talk? Start with the free guide.

Tom's free saving & investing guide - the principles, in plain English. Pop in your email and it's yours.

    No spam. Unsubscribe anytime.

    FAQ

    Honest answers, no jargon

    Is this regulated financial advice?

    No - and that's deliberate. Tom provides financial guidance and education: he teaches you how your money works and models your options, but doesn't give regulated personal recommendations on specific products. That's what keeps it honest - and a fraction of the cost.

    How is this different from an IFA?

    An IFA charges (often a percentage of your pot, every year) to tell you what to do. Tom teaches you to make the calls yourself, with the same professional tools. No commission, no products to sell you.

    What's Voyant?

    Professional cashflow-modelling software advisers pay around £1,800 a year for. You get it inside Core and Premium - your whole financial life on one screen.

    Can I cancel anytime?

    Yes. No lock-in contracts, no exit fees, no awkward phone call.

    Who is this for?

    DIY UK investors who want a sense-check: people building wealth in their 30s and 40s, people prepping retirement in their 50s, and business owners with more complex situations.

    I'm a business owner - is it really tax deductible?

    Potentially, yes - as a legitimate business expense it can cut the real cost by up to 45%. Check with your accountant (Tom used to be one; he approves of accountants).

    Ready for a second pair of eyes?

    Book a free call and let's talk through where you are - honestly, calmly, and with no obligation.