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UK financial guidance & coaching

Get a second pair of eyes on your finances.

I spent 10 years in accounting and financial planning and qualified to become an IFA. But I saw how easily people get left behind by high fees and how many just needed someone to explain it, not sell to them. So I built something simpler.

No commission. No products sold. No jargon. Just honest guidance.

What I do, in one picture

Today Retirement 😬 winging it 🎉 with a plan ☕ one session with me

Sound familiar?

  • Paying more tax than you need to
  • Savings stuck at rubbish rates
  • Pensions scattered across old jobs
200+ clients helped
DipPFS qualified
Voyant modelling - the same software advisers use
No commission. No products sold.
How it works

Three steps to real clarity

No hard-sell. Just an honest look, a proper plan, and steady support.

1

Free intro call

We talk through where you are - your goals, pensions, investments and the questions on your mind. No commitment, no charge.

2

Your plan, modelled

In your main session we map your whole financial life in Voyant - the cashflow-modelling software advisers use - with your real numbers.

3

Stay on track

Keep learning within the Personal Finance World, email me any time or book extra sessions with me whenever you need them.

Who it's for

For people quietly asking: am I doing this right?

You don't need rescuing - you need a sense-check.

The Wealth-Builder (30s–40s)

Earning money, trying to build wealth. Wants to know they're on track and not making the usual mistakes.

  • ISA/SIPP allocation
  • Property timing
  • Tax efficiency
  • Early financial independence

The Retirement-Prepper (50s)

Multiple pensions, retirement on the horizon. Wants a clear, honest answer to “Can I retire at 60?”

  • Can I retire at 60?
  • Drawdown
  • Pension consolidation
  • Inheritance tax

Business owners: coaching is potentially fully tax deductible, cutting your real cost by up to 45%.

Tom Ashworth, founder of Money Coach Tom

DipPFS

Diploma, Level 4

Meet Tom

Hi, I'm Tom Ashworth.

After 10 years in accounting and financial planning, and getting fully qualified as a financial adviser, I walked away. For a lot of everyday questions, the traditional model felt too expensive and too complex to be the right fit — people were paying advice-level fees for what they really needed to be education.

So instead of giving formal recommendations that cost a fortune, I teach people how to understand their own finances and make great decisions themselves.

  • DipPFS (CII Diploma, Level 4)
  • 10 years in accounting & financial planning
  • Serving the UK
Pricing

Two simple ways to work together

Two transparent, one-off prices. No hidden fees, no commission.

Working with me is a legitimate business expense, potentially fully tax deductible, cutting your real cost by up to 45%.

One-to-one

Single Session

Your whole financial life, sense-checked in one go.

£200 one-off

  • Free intro call to map out what you need
  • Full main session, one-to-one with me
  • Your plan modelled live in Voyant
  • The full picture: pensions, ISAs, tax, debt, mortgage & more
  • Clear next steps you understand and own
Book a single session

Prefer to talk first? Book the free intro call

Small group · Live

The 3-Week Money System

Build your whole money system, step by step.

£350 one-off

  • 3 weeks of short, practical video lessons
  • 2 live workshops with me
  • Templates, trackers & the full bonus toolkit
  • Lifetime access to all recordings to refer back to anytime
  • Money-back guarantee
Explore the course

Spots are capped each cohort

What's covered

The whole picture, not just the investments

Your ISAs and pensions matter, but they're only part of the story. When we work together, everything below is on the table - because it all connects.

Pensions & retirement

Consolidation, contributions, "can I retire at 60?" and tax-efficient drawdown.

ISAs & investing

Allocation, fund and platform fees, and stopping the overthinking.

Tax planning

Allowances, cliff-edges, salary sacrifice and keeping more of what you earn.

Mortgages & property

Overpay vs invest, property timing, and how the house fits the plan.

Savings & emergency fund

The right buffer, the best rates, and sinking funds for one-off costs.

Debt & spending

Clearing expensive debt the smart way and cutting costs without a boring budget.

Inheritance & family

IHT basics, gifting rules, and protecting the people who matter.

The plan itself

Your whole financial life modelled in Voyant, with clear next steps in order.

Stories

What clients say

Working with Tom has not only made us feel confident in our retirement plans but has enabled us to bring it two years closer. It feels so good to feel confident about the future. Tom knows his stuff and he makes it easy to talk about money, a rare thing indeed.
K.M. Verified client
I wanted a second pair of eyes to sense check my portfolio and tax strategy. Tom is enthusiastic, approachable and highly knowledgeable. The interactive visual cashflow modelling he uses is incredible, far more insightful and reassuring than the standard PDF reports I was used to getting elsewhere.
T.B. Verified client
Like many people, I was stuck and watching time go by without taking any action when it came to my finances. Tom helped me feel at ease with my plan and made me accountable. I now have a clear idea of what to aim for and what I need to earn and invest to get there.
J.F. Verified client
I booked in with Tom on behalf of my mum who had previously been scammed. Through a couple of sessions, Tom and I put a plan together so that the money she had left was safe, working in her favour and still providing her with a regular monthly income. We even put some into Premium Bonds and won £25,000, which felt like the universe repairing the money lost to the scammers.
L.M. Verified client
I found Tom through his appearance on the Making Money Podcast and honestly didn't know what to expect. Within the first couple of days of working together, I'd already saved hundreds of pounds on something that looking back seems so obvious. I couldn't believe it had been sitting there the whole time. And that was just the first week. We've now started looking at building proper money habits so the changes actually stick, not just a quick fix. I'm genuinely excited to see where we are in a year's time.
S.C. Verified client
Tom's accounting background really shows. He didn't just show me what I could do with my retirement money, he helped me understand why, and that's made all the difference. I now know how to draw down from my pension and ISA in a way that's tax-efficient, which means my money will last significantly longer than it would have done otherwise. I used to feel like I needed a financial adviser on speed dial just to make a decision. Now I feel confident doing it myself. The way Tom teaches is clear, jargon-free, and it actually sticks.
I.T. Verified client
I've been working with Tom for over two years now, and what keeps me coming back is simple, I trust him completely. He's always there to check my thinking and help me look at a decision from every angle before I commit to anything.
F.J. Verified client
I was making every mistake in the book. Buying single stocks, using debt to cashflow my lifestyle and I thought I was managing, but looking back I really wasn't. Working with Tom has completely changed that. Now I have a funded emergency fund, I know exactly how much makes sense to go into my pension and ISA each month, and I'm no longer overpaying on bills or expenses I hadn't even thought to question. Everything feels structured in a way it never has before. Every pound has a purpose now, and that feeling of being in control is something I didn't think I'd have.
T.S. Verified client
My annual bonus never felt like one. Too much going to tax, not enough felt like mine. Tom showed me a different way to approach it via pension contributions, specific tax planning and the difference is meaningful. What really brought it to life was the Voyant planning. Seeing visually how that money compounds and works for me over time, rather than going to the taxman, shifted my whole perspective. I also now have a clear picture of what to invest and what I can spend and enjoy now, without the guilt or anxiety around tax that used to follow every bonus payment.
B.R. Verified client
Free guide

Not ready to talk? Start with the free guide.

My free saving & investing guide - the principles, in plain English. Pop in your email and it's yours.

Or play with my free growth calculator See what your savings could become - no email needed

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    FAQ

    Honest answers, no jargon

    Is this regulated financial advice?

    No - and that's deliberate. I provide financial guidance and education where I teach you how your money works and model your options, but I don't give regulated personal recommendations on specific products. That's what keeps it simple, transparent and a fraction of the cost.

    How is this different from an IFA?

    An IFA gives you a regulated recommendation and often charges a percentage of your pot each year — genuinely the right route for some people. I do something different: I teach you to understand and make the calls yourself, with the same professional tools, for a one-off fee. We cover the lot, not just the investments. No commission, no products to sell you.

    What happens in the £200 single session?

    It starts with a free intro call so I can understand your situation and you can decide if it's right for you. Then in the main session we go through your financial picture together - modelled live in Voyant with your real numbers - and you leave with clear next steps you actually understand.

    What's the 3-Week Money System?

    My £350 cohort course: three weeks of short video lessons and practical tasks, plus two live workshops with me, that take you from "where am I, honestly?" to a complete money system you run yourself. Full details here.

    What's Voyant?

    Professional cashflow-modelling software advisers pay around £1,800 a year for. In your session, I use it to put your whole financial life on one screen - so you can see your future, not just guess at it.

    Who is this for?

    UK adults who want a sense-check on their whole money life: people building wealth in their 30s and 40s, people prepping retirement in their 50s, and business owners with more complex situations.

    I'm a business owner - is it really tax deductible?

    Potentially, yes - as a legitimate business expense it can cut the real cost by up to 45%. Check with your accountant (I used to be one, so I heartily approve of accountants).

    Ready for a second pair of eyes?

    Book a free call and let's talk through where you are - honestly, calmly, and with no obligation.